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Post by account_disabled on Feb 14, 2024 2:52:41 GMT -6
Expert reviewed by Rachel Meyer Paid Media Account Director c Fed Published 23 Aug 2023 In recent years, digital advertising has grown into a $129 billion industry. This development is exciting news for businesses that will get to take advantage of the increased options, lower costs, and greater flexibility that online marketing methods like programmatic advertising can bring. Digital advertising can be highly beneficial for business owners looking to widen their reach. However, many marketers find themselves stumped when it comes to choosing which platforms to advertise on. With more options available than ever, it can easily become overwhelming to figure Egypt Email List out what might work best for you. Fortunately, programmatic advertising can help. This guide will define programmatic advertising, help you understand how it works, and tell you everything you need to know to get your first campaign up and running. You’ll learn how this type of advertising can benefit your business, how to avoid the pitfalls of programmatic campaigns, and best practices that will help you achieve the maximum return on your investment. A person on Times Square at night looking at the billboards Programmatic advertising involves using automation to buy and sell different forms of digital media. The term “programmatic” doesn’t refer to the type of ad you buy or sell but to the process you use to do it.
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